Brand identity and guideline for a Web3 launchpad built on the Polkadot network. Based on tech-inspired, irregular shapes referencing the structure of a hub community and decentralized network. The visual language is dynamic and asymmetrical, reflecting the idea of connection and interaction.
The core color scheme is restrained and formal, emphasizing reliability, clarity, and the infrastructure-level nature of the product. In addition, a secondary color palette with brighter, more expressive colors was introduced specifically for a series of Wiki illustrations, where visual clarity and engagement are critical for educational content.
The guidelines were designed to support consistent application across multiple use cases, including the launchpad interface, presentations, social media assets, promotional materials, and ecosystem communications. As a result, Polkapad received a flexible and recognizable identity system that clearly communicates its role as a connective layer within the Polkadot Web3 ecosystem.
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