Face Only
Communication strategy and social media management for the launch of a premium, non-invasive beauty concept in Portugal. The project focused on introducing a new franchise concept from UAE and Russia to the Portuguese market, positioning it as a high-end beauty space centered on advanced treatments without injections.
A communication strategy was developed to define the brand’s positioning, identify and engage the target audience, and clearly differentiate the concept within the local beauty landscape. The work included strategic messaging, content direction, and ongoing social media management to support brand awareness, credibility, and market entry.
Video production and the visual layer of the communication strategy were created in collaboration with Lisbon-based Deep Mission reels production studio.
